Rodi Rosensweig launched The Rodi Company, a public relations and marketing consulting firm, in April 1995,
working with large and small businesses in entertainment and the arts; fashion and beauty; and non-profit,
charitable and cause-related organizations. Her services include strategic image building and awareness
campaigns; traditional media and publicity outreach; grassroots, local and national campaigns; special events
and fundraising; media training; product and business development; and public relations department management
and training.
Among her clients: The Fund for Animals; The Humane Society of the United States; The
Disney Channel; Procter & Gamble Productions; L’Oreal; The M.A.C AIDS Fund; and dozens of
authors, experts, celebrities, special events and entrepreneurs.
She has garnered national and local media exposure for her clients with placements in hundreds of media outlets including The New York Times, The Chicago Tribune, The Boston Globe, USA Today, AP, Good Housekeeping, TV Guide, People, The Ellen DeGeneres Show, The Today Show, CNN and many more.
Prior to starting her own business, she was the Director of Media Relations for ABC Television where she oversaw publicity and talent relations for ABC's daytime programs "The Home Show,” “Mike and Maty," "Loving," "All My Children," "One Life To Live," and "General Hospital"; network primetime television specials; and ABC home videos and books (most notably The New York Times bestseller All My Children: The Complete Family Scrapbook).
In addition to working closely with the ABC star roster (including Kelly Ripa, Susan Lucci, Sarah Michelle Gellar, Ryan Phillippe, Erika Slezak, Antonio Sabato Jr., Ricky Martin, and Joe Lando, among others), she also worked with many celebrity guest stars (Rosie O’Donnell, Tony Bennett, Dick Cavett, Celeste Holm, Darlene Love, Bill Medley, Dr. Ruth, and Donald Trump, among others). She was in charge of publicity for such ABC primetime projects as "The Daytime Emmy Awards," "All My Children's 25th Anniversary Primetime Show with Carol Burnett,” and many made-for-television primetime movies.
Prior to overseeing that department, she was the press representative for "One Life to Live" and "Loving."
Before ABC, Rodi was a Senior Publicist at Showtime Networks, where she publicized original Showtime productions starring Sharon Stone, John Shea and Virginia Madsen. She headed the media campaign for Tommy Lee Jones' "Gotham," which became the highest-rated Showtime movie of the 1980s. She also publicized Shelley Duvall's "Faerie Tale Theatre" and "Tall Tales and Legends"; "Storybook Classics" with narration by Meryl Streep and Robin Williams; "It's Garry Shandling's Show"; "Brothers"; and "Dionne Warwick's That's What Friends Are For" broadcast from The Kennedy Center featuring Elton John, Stevie Wonder and Gladys Knight, which was one of the first benefit concerts ever to raise awareness for AIDS.
Prior, she held various positions publicizing theatre companies, non-profit organizations, magazines, and products. One of her first jobs was at Paramount Pictures, where she was an assistant in the publicity department working on such films as "Indiana Jones and the Temple of Doom," "Beverly Hills Cop," "Footloose" and "Witness."
As a teacher, Rodi has designed and taught public relations and media courses at New York University; The Fashion Institute of Technology (SUNY); The City College of The City University of New York; and Marymount Manhattan College. Her first teaching assignment was as a teaching assistant for advertising, communications and public relations courses at Boston University, while attending graduate school.
She holds a Master of Science degree in communications and public relations from Boston University, and a Bachelor of Arts degree in theatre from the University of Massachusetts at Amherst.
She is based in Connecticut and her clients are located throughout the country from New York, Connecticut and New Jersey, to Washington D.C. and Los Angeles.